Kevin T. Carter is the Founder & Chief Investment Officer of EMQQ Global. While he principally considers himself an active “value” investor, he has collaborated with Princeton economist and indexing legend, Dr. Burton G. Malkiel, for more than 20 years. Their work together began in 1999 when Carter founded eInvesting, a pioneer firm in fractional share brokerage acquired by ETRADE in 2000. In 2002 they co-founded Active Index Advisors, a pioneer in “direct indexing” acquired by Natixis Asset Management in 2005. In 2006, their efforts turned to China and Emerging Markets as they launched several China focused ETFs on the NYSE with Guggenheim Partners. Mr. Carter founded EMQQ Global in 2014 and launched The Emerging Markets Internet & Ecommerce ETF on the NYSE on November 12, 2014.
Kevin T. Carter is the Founder & Chief Investment Officer of EMQQ Global, including EMQQ, FMQQ, and INQQ. While he considers himself an active “value” investor first and foremost, he has collaborated with Princeton economist and indexing legend, Dr. Burton Malkiel, for more than 20 years. Their work together began in 1999 with the development of eInvesting, a pioneer firm in fractional share brokerage that was acquired by ETRADE in 2000. In 2002 they founded Active Index Advisors, a pioneer in so-called “direct indexing” that was acquired by Natixis Asset Management in 2005. In 2006, their efforts turned to China and Emerging Markets with Dr. Malkiel’s publishing of “Investment Strategies to Exploit Economic Growth in China” and the subsequent book From Wall Street to the Great Wall. Working with Guggenheim Partners, they launched several China focused ETFs on the NYSE.
Kevin launched EMQQ in 2014 after noticing how the smartphone was changing his personal consumption habits. He now lives in Lafayette, California with his wife and three children.
Kevin T. Carter
Kevin T. Carter is the Founder & Chief Investment Officer of EMQQ Global, including EMQQ, FMQQ, and INQQ. While he considers himself an active “value” investor first and foremost, he has collaborated with Princeton economist and indexing legend, Dr. Burton Malkiel, for more than 20 years.
Mr. Parker is the President of EMQQ Global. Previously, Mr. Parker worked at Progress Investment Management Co., the San Francisco based firm focused on minority and womenowned emerging managers. He previously worked at AlphaShares, an investment firm founded by Mr. Carter and Dr. Malkiel, offering Emerging Markets and China focused ETFs in partnership with Guggenheim Investments. Mr. Parker holds a B.A. in Economics from the University of California, Santa Barbara.
Ms. Benson is the Director of Business Development at EMQQ Global. Previously, Kira led business development at MARS SalesFocus Solutions, a provider of distribution intelligence for the asset management industry. Kira spent 7 years in London working in relationship management at both BlueBay Asset Management and BlackRock. Preceding her move to London Kira worked in securities lending at BlackRock’s San Francisco office. Kira began her career at Morgan Stanley’s Graystone Consulting after graduating from the University of California, Santa Barbara.
Erica Allaby is the Chief Marketing Officer at EMQQ Global. Over the the last decade, Erica developed the art of investor-centric storytelling with a focus on disruptive technology and the companies on the forefront of innovation while overseeing ROBO Global’s content & product marketing until its successful acquisition by VettaFi in 2023. Erica graduated from High Point University as a Presidential Scholar with a B.A. in Communications.
Mr. Bailey is the Director of Research for EMQQ Global. Previously, Akeem worked at Rondure Global Advisors, where he helped oversee research and due diligence on emerging market equities and at Arisaig Partners, a Singaporebased hedge fund focused exclusively on consumer and internet companies in emerging markets. Akeem began his career living and working in India as a strategy consultant for the Mahindra Group. Akeem holds a B.A. in International Relations from the University of Pennsylvania.
Pragya is a Research Analyst at EMQQ Global, with over 5 years of experience in the financial industry. She previously worked as an Assistant Manager at the Reserve Bank of India, India's Central Monetary and Regulatory Authority, where she helped monitor the financial health of some of the leading Indian private banks. She began her career as a Relationship Manager at an Industrial Development Bank of India where she expertly managed client portfolios. Pragya holds a Bachelor's degree from the University of Delhi and is currently pursuing a Master's in Financial Analysis from The University of San Francisco.
Dr. Burton G. Malkiel has served as an advisor to the EMQQ Global Index Committee since inception. Dr. Malkiel is a longtime Professor of Economics at Princeton University and is best known for his seminal book A Random Walk Down Wall Street. In 1999 he served as an advisor to eInvesting, a fractional share brokerage acquired by ETRADE in 2000. In 2002 he was a co-Founder and CIO of Active Index Advisors. He is widely considered one of the pioneers of index investing and ETFs. He has served on the Board of Directors of Vanguard, as Dean of the Yale School of Management and as Chairman of the Princeton University Economics Department. Dr. Malkiel holds BA and MBA from Harvard and a PhD from Princeton University.
Dr. Zhang is an Advisor to the EMQQ Global Index Committee. She is the CEO of New York based Purview Investments, a firm specializing in active ETF managed solutions and ETF innovation. Her career spans from quantitative analysis at Baring Asset Management, multi-asset portfolio management at Blackrock and MFS, to leading the investment team at Windhaven. She is a recipient of Top Women in Asset Management 2015 by Money Management Executive and a co-founder of Women in ETFs. She holds a B.A. from University of Regina, Canada, M.S. and Ph.D. in Finance from University of Massachusetts at Amherst.
Mr. Venuto is an Advisor to the EMQQ Global Index Committee. He is an ETF industry veteran with two decades of experience in the design and implementation of ETF-based investment strategies. Michael is currently Co-Founder and Chief Investment Officer of Toroso Investments, LLC. Michael is also a Director of Tidal ETF Services, which helps investors launch and grow ETFs. Previously, he was Head of Investments at Global X Funds. Before that, he was Senior Vice President and Portfolio Manger at Horizon Kinetics.
Mr. Kang is an Advisor to the EMQQ Global Index Committee. He has the experience of over 25 NYSE listed ETF launches and was previously the Chief Investment Officer of EGShares and Portfolio Manager of the Columbia Emerging Markets Consumer ETF (NYSE: ECON). Over his 20 years of buy-side experience, Richard has had senior roles at a hedge fund, fund-of-hedge fund, investment counseling firm, index provider and ETF issuer/managers. He sits on FTSE’s Country Classification Indexing Committee as well as the editorial board of Institutional Investors’ The Journal of Index Investing, the only academic journal for the indexing and ETF industry.
EMQQ Global Team
Our team is devoted to helping investors capture today’s innovation in Emerging and Frontier Markets.
Director of Business Development
Chief Marketing Officer
Director of Research
Dr. Burton Malkiel
EMQQ Global Advisor
Linda H. Zhang, Ph.D
EMQQ Global Advisor
Michael J. Venuto
EMQQ Global Advisor
EMQQ Global Advisor
Frequently Asked Questions
What is EMQQ Global?
EMQQ Global is a San Francisco based investment management and research firm focused on providing investors access to the fast growing Emerging and Frontier Markets technology sector. The companies we invest in represent the global expansion of smartphone-empowered consumers in Emerging and Frontier Markets who are going online for the first time.
Why Invest in the Emerging Markets Internet & Ecommerce space?
A growing middle class – “Demography is Destiny”. Today, nearly 90% of the world’s population under the age of 30 lives in Emerging and Frontier Markets. Global demographic and technological advancement are expanding internet access and increasing affluence and consumerism in the developing world. By 2025, annual consumption in Emerging Markets is expected to reach $30 trillion, which McKinsey Global Institute calls the “biggest growth opportunity in the history of capitalism.”
Rapid smartphone adoption rates driving online consumption – “The Leapfrog Effect”. The plunging costs of smartphones and wireless broadband are providing unprecedentedly large swaths of the population in developing countries with access to the internet for the first time, enabling revolutions not just in consumption patterns, but also digital payments, communication, healthcare, education, entertainment, delivery, and more.
Diversification. EMQQ Global targets exposure to a global theme with over 130 emerging market tech companies to prevent any single company from exercising an outsize influence.
When did EMQQ Launch?
Our flagship product, EMQQ, launched in November 2014 after EMQQ Global Founder, Kevin T. Carter noticed his own consumption patterns changing via the smartphone.
How are the EMQQ, FMQQ, & INQQ Indexes Constructed?
Our indexes are constructed using the same methodology, varying only in their country exposure.
The EMQQ Global Methodology:
All companies with >50% of revenue from Internet and/or Ecommerce in Emerging and Frontier Markets
Minimum $300mm market capitalization
Liquidity screen $1.0mm average daily turnover
Rebalanced and reconstituted semi-annually in June and December
Fast track IPO inclusion after 3 trading days if market cap >$10 Billion
Index Committee discretion (by majority vote for special inclusions and removals)
Market Cap weighted with 8% max weight per security at rebalance
What’s The Difference Between EMQQ, FMQQ, & INQQ?
All three products have the same thesis of providing advisors targeted exposure to the rapidly growing Emerging Markets Technology Sector, varying only by country exposure.
EMQQ: All Emerging and Frontier Internet and Ecommerce companies that satisfy the index rules
FMQQ: All Emerging and Frontier Internet and Ecommerce companies that satisfy the index rules, excluding China
INQQ: Exclusively Indian Internet and Ecommerce companies that satisfy the index rules
How Do I Buy EMQQ, FMQQ, & INQQ?
Each strategy is available as NYSE ETF.
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